
ENTERPRISE
From the October 29, 2004 print edition:
Two Minutes with Bob Prosen
Bob Prosen Center for Business Advancement CEO, Prosen Center for Business Advancement
Kerry Curry
Bob Prosen is CEO for privately held Prosen Center for Business Advancement as well as executive director at the University of Texas at Dallas Prosen Center for Business Advancement. His background includes executive positions at Sabre Holdings, Sprint and Hitachi Data Systems, among others. He was interviewed by Managing Editor Kerry Curry.
Q: Of the five key attributes of profitable companies that you tout -- superior leadership, sales effectiveness, operational excellence, financial management and customer loyalty -- which is the most important?
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Cheryl Hall
Leadership starts with smart hires
09:04 PM CST on Tuesday, February 8, 2005
Bob Prosen has one simple rule for effective leadership: Hire people smarter than you. The executive director of the UTD Prosen Center for Business Advancement says failure to do so is the No. 1 screw-up of American managers.
Smart employees bring you ideas you never thought possible, he says, which gives you time to plan, implement and move the company forward.
"People understand this conceptually, but doing it is a much different thing," says Mr. Prosen, who admits to having this failing earlier in his career. "They fear smarter people might take their jobs, when they really should be thinking: 'I need to groom people to replace me so I can advance.' "
How?
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Steve Neiderhauser
Bob Prosen, the executive director of the UTD Prosen Center for Business Advancement, cites an analysis by Booz Allen Hamilton -- Management ineptness and poor execution have cost shareholders seven times the lost equity value from…

PROSEN RIPS ‘DISCRETIONARY’ LABEL FROM MARKETING
Chicago
Business Marketing Association International Conference
Friday, June 6, 2003
Bob Prosen told Business Marketing Association members from around the world that “the connection between investment and tangible results has been lost” in the marketing equation that define the function’s value to American enterprise. The good news, he added, is that there are five ways to reconnect power.
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Robert Lamons & Associates: It’s time advertisers put on our ...
... I mean, I sat in a room full of ad managers and agency types, and this guy named Bob Prosen, the founder, president and CEO of The Prosen Center ... talked about ways to increase the value of marketing. Bring it on, Bob, baby—give us all you got. Find out who Bob says are marketing’s two most important allies….

St. Louis
Business Marketing Association
October 2, 2003
Business-to-Business Accountability ... Aligning the Plan with Daily Productivity.
CEOs, executives and business owners want to know: how do we increase profitability? Increase sales? Improve customer satisfaction? Increase service quality? And how do we do it NOW?
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Dallas, Texas
June 16, 2004
Business-to-Business Accountability ... Aligning the Plan with Daily Productivity.
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Success North Dallas: This Month's Speaker
Wednesday, June 16, 2004 7:30 am. Bob Prosen. President and CEO The Prosen Center for Business Advancement, provided a packed house of local business leaders an inside look at The Five Attributes of Highly Profitable Companies. ....

1st Thursday Headliner Luncheon
Richardson, Texas
September 2, 2004
"The Five Attributes of Highly Profitable Companies"
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Richardson Chamber of Commerce
... Sept. 2, 2004. "The Five Attributes of Highly Profitable Companies" Bob Prosen, president & CEO, The Prosen Center for Business Advancement. Aug. 5, 2004. ... Bob disclosed some of the secrets that great companies use to consistently beat the competition.

TEXCHANGE
Dallas, Texas
September 29, 2004
"Stuck in Status Quo: Five Crippling Habits That Take You Nowhere Fast"
We all have excuses for our bad habits, and you'd better believe that America's companies and organizations are full of excuses. Do any of these sound familiar? View entire announcement 
Gail Davis & Associates – Speaker bureau
Bob Prosen is an author, educator, and consultant for Fortune 1000 and mid-sized companies. Learn why Bob is highly sought after to speak with business leaders across the country.
Ecometry – International Client Conference - 1
Ecometry – International Client Conference - 2
Keynote Speaker Bob Prosen, whose topic "Get real - Get results!" was well received, told the audience: "At the beginning of the day, it’s all about possibilities." In addition to his keynote address, Bob presented an overview of The Five Attributes of Highly Profitable Companies to a select group of Ecometry’s top clients over lunch.
ADL Associates, Inc. – Speakers Bureau..
Bob Prosen teaches business leaders "how" to turn plans into bottom-line results using proven tools and tactics to improve performance and profitability, Learn more about Bob and how he helps companies boost their bottom-line.
IMC Program
Bob Prosen - former Managing Partner and Chief Operating Officer. Along with Al Lynch - former Retail President and Strategy Director for JC Penney – share insights with members of the Institute of Management Consultants about what drives a successful consulting engagement…
SW Graduate School of Banking Foundation
2005:Guest Speaker Bob Prosen - Business Consultant spoke to a packed audience of bankers from across the country on how to become a Superior Leader. The audience participated in a leadership self-assessment exercise designed to evaluate how well they lead for results.
Distinguished Lecture 2004-2005 — College of Business at UNT
The third speaker for the UNT College of Business Distinguished Lecture series was be Bob Prosen, President and CEO of The Prosen Center. ... According to Terry Tehan, Director – PLP, University of North Texas, "Bob’s presentation is still the top one for the year."
Entrepreneur Expo
... You Hit the Jackpot! Managing Growth.
Bob Prosen, CEO of The Prosen Center for Business Advancement. ... Spoke to an audience of entrepreneurs about how to navigate through the dangers and pitfalls of rapid growth.